
Is it really advertisement and social media what you need?
Many clients I meet have an established business not doing that well. The most common issue is a low conversion level and low revenue. The business owners often search for marketing services that ideally do not cost too much and can make a big economic progress. It is extremely hard to do effective marketing with little money. There is often another issue that marketing cannot solve. It is the product or service quality and reputation. It is extremely easy to destroy a reputation. Dissatisfied customers are very likely to go complain on Yelp or Google+. On top of that, people have gotten used to trust reviews and they have become essential for buying decisions.What do numbers say about reviews?
According to Bright local:- in 2011 71% of people went to search for reviews online to check their potential business partner's reputation.
- in 2013 79% of consumers claimed to trust online reviews.
- in 2014 88% of people researched other businesses' reputation. 77% of consumers say they read 1-10 reviews before they purchase.
Recognize fake reviews
It might be true, that up to 30% of the reviews on Yelp or TripAdvisor are fake. We need to use critical thinking when reading them. However, as the above numbers confirm, people tend to trust what others write more than in the previous years. Simply, there is too much competition and we do not have enough time to explore everything ourselves.Let's have a few short examples of negative reviews:
"Run, do not stop here, You will not at all be happy. We were not, we learned the hard way. There are many companies to choose from out there that can help you, this one will only do what you can do for yourself. There are hidden fees in their contract. Fees that will go to collections if not paid. This company has proven to not care one bit about their paying customers credit, only their money. Run i tell you,,,,,RUN""I would never recommend this company to a soul"
"... Owner will bullshit you and tell you they'll take care of it if they return your calls.. It's 6 months now and still haven't done anything." "Well if you like to deal with orders and damaged product MONTHS after you've placed the initial order - go ahead and place your order here."
Does your business have a chance with negative reviews online?

Reputation is key to success
As a business owner, remember that reputation is the very key factor to success. The product might not be perfect, we all can understand small shortcomings in a service. However, if your company is not willing to make things right for the customers, they will be gone forever. On top of that, their reviews will discourage tens of others forever.Start with a system for complaints. Crazy?

Contact us to discuss your business. Let us explore your business from the client's perspective and we will help you build a system for successful business.